Partnership:

The Marvelous Mrs. Maisel and Maxwell House

Description:

Amazon Studios' THE MARVELOUS MRS. MAISEL teamed with Kraft Heinz brand Maxwell House Coffee in a promotion surrounding celebrating Passover.

The series and brand came together to release an exclusive version of the Passover Haggadah.

This branded Haggadah, a Jewish text that sets out the order of the Passover Seder, was available to all consumers ordering select Maxwell House Coffee via Amazon.com. Each purchase included one of the limited-edition Haggadahs. 

The promotion began April 2, 2019 and continued while supplies lasted.


Partnership Opportunity:
The Marvelous Mrs. Maisel/Television
Company:
Amazon Studios
Partner/Category:
Maxwell House /CPG
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Product Bundle
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-10
Companies Involved
Amazon Studios
Tuck

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