Partnership:

THE MATRIX RELOADED and Ducati Motorcycles

Description:

Ducati teamed up with Warner Brothers to promote the global premiere of THE MATRIX: RELOADED. The film featured a road chase with actress Carrie-Anne Moss who plays the character Trinity on a Ducati 996 Superbike. To further promote the film’s opening, Ducati bikes were featured on MTV’s live show TRL (“Total Request Live”) on May 13th, which included appearances by the main stars of the film. For the Los Angeles premiere on May 14th, Ducati and Warner Brothers organized a launch event in front of Grauman’s Chinese Theatre for MATRIX fans who came to see the film that featured performances by The Ducati Stunt Team pro. A drawing was also held over the radio awarding a listener a Ducati Superbike, the same model featured in the movie. Supported by broadcast and print media and on-air.

Partnership Opportunity:
THE MATRIX RELOADED/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Ducati Motorcycles /Automotive
Timing:
May 2nd Quarter 2003
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-06-05
Companies Involved
Tuck

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