Partnership:

THE MORTAL INSTRUMENTS: CITY OF BONES and MGM Website

Description:

Sony Pictures Entertainment partnered with Michaels to promote THE MORTAL INSTRUMENTS: CITY OF BONES. Michaels created THE MORTAL INSTRUMENTS: CITY OF BONES sweepstakes from June 30th to August 17th, 2013. During the promotional period, participants visited www.michaels.promo.eprize.com/mortalinstruments and completed the registration form. Once the form was completed, participants were automatically entered into the Sweepstakes and received one Instant Win Game play for the day. On the Instant Win Game page, participants followed the links and instructions to play the Instant Win Game. All potential winners were subject to verification before any prize was awarded.A participants was able to mail-in their sweepstakes by sending a 3x5 paper with their name, address, phone number, e-mail, and date of birth. The grand prize winner won a private screening of THE MORTAL INSTRUMENTS: CITY OF BONES for themselves and 100 friends, a $200 Michaels gift card, a Mortal Instruments three-book set signed by the cast and author, a copy of the Mortal Instruments movie soundtrack, and a Mortal Instruments movie t-shirt, size determined by Sponsor in sole discretion. The Approximate Retail Value of the prize was $2,798.99. The Instant Win Game Prizes included (20) first place prize of Mortal Instruments three-book set, (20) second place prize of Mortal Instruments movie poster, (20) third place prize of the Mortal Instruments movie t-shirts, and (20) fourth place prizes of the Mortal Instruments movie soundtrack.

Partnership Opportunity:
THE MORTAL INSTRUMENTS: CITY OF BONES/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
MGM Website /Online
Timing:
August 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-11
Companies Involved
Sony Pictures Entertainment
Tuck

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