Partnership:

THE MOST COLORFUL FAN OF NASCAR and Hershey

Description:
NASCAR and Hershey's teamed up to promote the NASCAR racing season through M&M's and "The Most Colorful Fan of NASCAR" contest. NASCAR fans were encouraged to upload their most colorful NASCAR fan themed photos on the NASCAR website. Weekly winners were picked and received an array of NASCAR themed prizes. The contest lasted from June 8, 2008 through October 2008.
Partnership Opportunity:
THE MOST COLORFUL FAN OF NASCAR/Sports
Company:
NASCAR
Partner/Category:
Hershey /CPG
Timing:
October 4th Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-07-02
Companies Involved
NASCAR
Tuck

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