Partnership:

THE MUMMY: TOMB OF THE DRAGON EMPEROR and Papa John's

Description:
Papa Joh? s has teamed up with Universal Pictures for the theatrical release of MUMMY: TOMB OF THE DRAGON EMPEROR by offering three one-topping pizzas for $21. The pizzas are "wrapped" and delivered in Mummy-themed boxes, and they include coupons for $3.00 off one, or $5.00 off both MUMMY DVDs. Papa John’s marketing campaign includes 25 million pieces of direct mail, signage and employee hats in 2,600 stores, local market events, 10 million themed pizza boxes, in-theater ads with text-to-win deals, and extensive digital outreach. The Mummy pizza madness runs from 6/30/08-7/27/08.
Partnership Opportunity:
THE MUMMY: TOMB OF THE DRAGON EMPEROR/Theatrical
Company:
Universal Pictures
Partner/Category:
Papa John's /Dining
Timing:
July 3rd Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-07-23
Companies Involved
Tuck

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