Partnership:

The New Celebrity Apprentice and Carnival Corp.

Description:

NBC and Carnival Corporation partnered to promote THE NEW CELEBRITY APPRENTICE. Carnival sponsored the two-part finale of the show, which aired February 6 and February 13, 2017, in an effort to expand the cruise market. The sponsorship included Carnival launching the Celebrity Apprentice Charity Challenge, which offered giveaways for free cruises to raise awareness of and support for the charitable organizations chosen by the contestants.

Partnership Opportunity:
The New Celebrity Apprentice/Television
Company:
NBC Universal Television Dist.
Partner/Category:
Carnival Corp. /Travel
Timing:
1st Quarter 2017
Target:
Male
Female
Family
Adults
Promotional Elements:
Premiums / Giveaways
Other
Media Elements:
Mobile
Product Placement
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2016-12-13
Companies Involved
NBC Universal Television Dist.
Tuck

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