Warner Bros. Pictures partnered with Lucky Strike for a sweepstakes in celebration of the theatrical release THE NICE GUYS. Participants who texted “NICEGUYS” to a special code, filed out an online sweepstakes entry form or visited their local Lucky Strike location for an entry were entered to win a grand prize bundle of one Lucky Strike bowling party for four guests, one $25 Fandango giftcard, one $25 Lucky Strike gift certifcate and one movie swag bag. Lucky Strike hosted a webpage where fans could enter the sweepstakes, watch the trailer, and learn more about the movie. Lucky Strike also live retweeted movie, promoted a #THENICEGUYS finish first hashtag and gave Twitter followers a chance at free tickets to the movie during the month of May.