Partnership:

THE NIGHT BEFORE and FANDANGO

Description:

COLUMBIA PICTURES and FANDANGO partnered in a “Ultimate Friendsgiving” giveaway for the theatrical release of THE NIGHT BEFORE. To participate, contestants filled out a standard sweepstakes form on fandango.com or were automatically entered if they purchased a THE NIGHT BEFORE movie ticket as a VIP member of FANDANGO. One grand prize winner received a $5,000 check. This promotion ran from November 2nd, 2015 through November 23rd, 2015.

Partnership Opportunity:
THE NIGHT BEFORE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
FANDANGO /Other
Timing:
November 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-11-17
Companies Involved
Sony Pictures Entertainment
Tuck

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