Partnership:

The Olympic Games and Intel

Description:

The International Olympics Committee (IOC) and Intel partnered to the OLYMPIC GAMES through 2024. The worldwide partnership aimed to reimagine the future of the games with new levels of fan interaction through leading-edge technology by focusing primarily on infusing its 5G platforms, VR 3D and 360 content development platforms which allowed fans to experience the the most memorable Olympic moments from every angle at the Olympic venues, artificial intelligence platforms and drones to create never seen-before images in the sky, along with other silicon solutions to enhance the OLYMPIC GAMES.

As a Worldwide TOP Partner, Intel supported the National Olympic Commitees and their teams around the world as well as the IOC and the organizers of the OLYMPIC GAMES. The first activation took place at the Olympic Winter Games PyeongChang 2018, in South Korea, where Intel technology provided real-time virtual reality viewing of the OLYMPIC WINTER GAMES.
Partnership Opportunity:
The Olympic Games/Toys
Partner/Category:
Intel /Tech
Timing:
June 2nd Quarter 2017
Target:
Male
Female
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Micro site
Mobile
Online
Product Placement
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
Tuck

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