Partnership:

THE PITT and La Colombe

Description:

HBO Max's THE PITT teamed up with coffee brand La Colombe to bring coffee and pastries to Allegheny General Hospital employees ahead of the show's Season 2 premiere.

A co-branded coffee truck arrived outside the emergency department as a special thank you to the hospital's staff for their invaluable service to the community, as AGH worked closely with THE PITT when it filmed in Pittsburgh and serves as the backdrop for the show's fictional Pittsburgh Trauma Medical Center.

Partnership Opportunity:
THE PITT/Streaming
Company:
Warner Bros. Discovery
Partner/Category:
La Colombe /Beverages
Timing:
January 1st Quarter 2026
Target:
Male
Family
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Social Media
Created On:
2026-01-15
Last Modified on:
2026-01-22
Companies Involved
Warner Bros. Discovery
Warner Bros. Discovery
Lindsey C
Lindsey C Director zakHill
Cynthia H
Cynthia H President zakHill
Kelley M
Kelley M Principal zakHill
Hannah O
Hannah O Director zakHill
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.