Partnership:

The Pokémon Company International and American Honda Motor Company

Description:

Honda is bringing fantasy to life with the launch of the “Honda Koraidon Project,” a groundbreaking collaboration with Pokémon. Under the supervision of The Pokémon Company, Honda has developed a rideable mobility concept inspired by the Legendary Pokémon Koraidon.


Following the Toyota Miraidon Project, which introduced a life-sized version of Miraidon, Honda has assembled a team of approximately 40 engineers from its Motorcycle and Power Products divisions and Innovative Research Excellence. This team has applied Honda’s expertise in motorcycle engineering and self-balancing technology to create a real-world version of Koraidon.

Designed to replicate Koraidon’s distinctive muscular build, Honda’s concept integrates elements from Pokémon Scarlet, where Koraidon navigates land, sea, and air. While specific details on its functionality remain undisclosed, Honda has indicated that advanced balance control systems will be incorporated to enhance the immersive experience of riding Koraidon.

The Honda Koraidon will make its debut at Honda Welcome Plaza Aoyama in Tokyo from March 7-9, 2025, offering visitors an exclusive first look at this innovative fusion of engineering and pop culture.
Partnership Category:
Classic Characters
Company:
The Pokémon Company International
Partner/Category:
American Honda Motor Company /Automotive
Timing:
March 1st Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Event / Activation / Experiential
Licensed Product
Other
Media Elements:
Online
Social Media
Created On:
2025-03-13
Last Modified on:
2025-03-13
Companies Involved
American Honda Motor Company
American Honda Motor Company
Tuck

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