Description:
Campbell's Soup partnered with the Pokemon Company on a new series of kid-friendly chicken soups featuring the franchise's most iconic characters. Eight custom package variants showcased Pikachu, Mew, Mewtwo, Jigglypuff, Bulbasaur, Eevee, Squirtle, and Charmander. Prices varied between $1.99-$2.49 for a single can, or a 12-pack was available (sold out).
Partnership Category:
Classic Characters
Company:
Partner/Category:
Campbell Soup /CPG
Timing:
August 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2025-08-26
Last Modified on:
2025-08-26
Shelby M
Licensing and Promotions Coordinator
The Pokémon Company International
Alyssa R
Licensing & Promotions Manager
The Pokémon Company International 
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