Description:
The LEGO Group and The Pokémon Company International are unveiling the first ever collection of highly anticipated LEGO® Pokémon sets. Based on some of the most iconic Pokémon from the brand’s 30-year history, the first LEGO Pokémon sets allow fans to build and display their favorite Pokémon in LEGO brick form when they launch on February 27, 2026.This exciting collaboration brings together two beloved worlds, inviting fans everywhere to continue their Pokémon Trainer journey, brick by brick. The launch of the first three sets sees five fan favorite Pokémon—Pikachu, Eevee, Venusaur, Charizard, and Blastoise—recreated in LEGO brick form, giving builders the opportunity to bring their adventures to life, one brick at a time.
The new LEGO Pokémon sets will be available for pre-order starting today via LEGO.com/Pokemon and Pokémon Center, with immediate purchase available on LEGO.com, LEGO Stores, and Pokémon Center starting February 27, 2026.
The set lets fans recreate one of the most iconic scenes from the franchise: Pikachu jumping out of the Poké Ball ready for battle. The brick-built Pikachu showcases this beloved Pokémon in a dynamic pose, leaping out from a Poké Ball.
The 2,050-piece set features a black lightning rod shaped base, with lightning energy emitting from the Poké Ball as Pikachu exits, ready for action. Key easter eggs include a “25” displayed on the base, signifying Pikachu’s Pokédex number.
Celebrating the iconic Electric-type Pokémon, fans will be able to pose the build in a dynamic battle stance launching from the opened Poké Ball, as well as in a seated pose, with a closed Poké Ball.
LEGO® Pokémon™ Venusaur, Charizard and Blastoise
This truly epic set brings three of the most celebrated Pokémon to fans in one of the LEGO Group’s largest ever display sets. Made up of over 6,838-pieces, the set features three Kanto first partner Pokémon evolutions, for the first time, in LEGO brick form.
Each of the three figures faithfully capture the original designs with remarkable authenticity and with their own unique articulation. These Pokémon can be displayed individually or together on the action base, which hides easter eggs for fans to discover as they build. The base features design details inspired by each of the featured Pokémon’s biomes, adding further depth to the display.
LEGO® Pokémon™ Eevee
Celebrate Eevee’s irresistible charm with this 587-piece set that brings the cherished Pokémon to life in dynamic detail. Eevee’s expressive face, movable tail, head and limbs allow builders to pose the fan-favorite, either at rest or ready to jump into action. With the Build Together app, this set presents fans with the ability to build together with friends and family.
Scavenger Hunt—Find & Catch Them All!
From January 12 to February 27, LEGO Pokémon fans will be able to look for hidden LEGO Pokémon clues across digital channels. They will be challenged to find clues hidden throughout LEGO digital content and Pokémon digital content, to unlock exciting rewards and the chance to win The Grand Prize: experiencing PokémonXP and the 2026 Pokémon World Championships in San Francisco, including access to Championship Sunday at the Chase Center, as well as all three new LEGO Pokémon sets. Start looking for a password on Pokemon.com starting January 26. For more information around the LEGO Pokémon Scavenger Hunt, fans can visit: LEGO.com/Pokemon.
Pokémon Center Gift with Purchase Details
From January 12, 2026, shoppers will receive a LEGO Pokémon Kanto Region Badge Collection as a gift with purchase when pre-ordering the LEGO Pokémon Venusaur, Charizard and Blastoise set at PokémonCenter.com in the US, CA & UK (while stock lasts).
Partnership Category:
Gaming & Esports
Company:
Partner/Category:
LEGO /Toys
Timing:
January 1st Quarter 2026
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
Product Bundle
In-Store / Retail
Licensed Product
Product Bundle
Media Elements:
Direct Marketing
Other
Social Media
Other
Social Media
Created On:
2026-01-13
Last Modified on:
2026-01-13
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