Partnership:

The Pokémon Company International and Natural History Museum

Description:

The Pokemon Company International and London's Natural History Museum have extended their epic collaboration in 2026 with a pop-up shop slated to open at the Cranbourne Boutique from 26 January through 19 April 2026.

The space’s recently-announced theme, “Pokécology,” is inspired by the acclaimed Japanese publication Pokécology: An Illustrated Guide to Pokémon Ecology, and expresses Pokémon’s and the Natural History Museum’s shared appreciation for nature, from evolution to environment—a concept echoed in the products that comprise this unique collection.

As usual, Pikachu is taking center stage—or center exhibit—with a commemorative oversize Pokémon TCG promo card, Pikachu at the Museum, as a gift with purchase, which will also be available at select UK retailers as a gift with purchase on 30 January. This exclusive collection includes artwork, stationery, clothing, pins, bags, posters, and plush. Aesthetic inspiration ranges from scientific illustrations to architectural details of the museum itself.

For those unable to visit the pop-up store, there are still opportunities to shop and celebrate! Select items from the collection will be available at the Pokémon Center—to learn more about which products will be available and when, sign up for the Pokémon Center newsletter. Products from the collection will also be available on the Natural History Museum’s online shop, which ships worldwide while stocks last.

Partnership Category:
Classic Characters
Company:
The Pokémon Company International
Partner/Category:
Natural History Museum /Attractions
Timing:
January 1st Quarter 2026
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Collectible
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Window Clings / Banners / Decals
Media Elements:
Email
Mobile
Online
Signage
Social Media
Created On:
2026-01-09
Last Modified on:
2026-01-22
Charlee N
Charlee N Senior Licensing & Promotions Manager The Pokémon Company International
Tuck

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