Partnership:

The Pokemon Company International and PUMA and Foot Locker and Niantic

Description:

Celebrating the PUMA x Pokémon collection, Niantic partnered with The Pokémon Company International, PUMA and Foot Locker Inc. to turn 400 Foot Locker, Champs Sports and Kid’s Foot Locker stores across the U.S., and the PUMA NYC flagship store on 5th Avenue, into Gyms and PokéStops in Pokémon GO, for the next six months.

Pokémon GO Trainers could also snag sneaker designs, messenger bags, T-shirts and more at Foot Locker and PUMA stores while battling at Gyms and PokéStops.

PUMA, in collaboration with The Pokémon Company International, announced its creative collection featuring the incredible world of Pokémon. PUMA takes inspiration from fan-favorite Pokémon – including Pikachu, Bulbasaur, Charmander, Squirtle, and Gengar – for the new collection featuring iconic graphics and playful attention to detail.

The collection’s sneakers focus on these beloved Pokémon from the globally popular entertainment franchise, as highlighted by the PUMA Slipstream Charmander as well as PUMA’s Suede, Rider FV, and TRC Blaze Court, which are inspired by Pikachu, Bulbasaur, Squirtle, and Gengar. Through the footwear range, Pokémon fans will find hidden details on the tongue label, insole, and heel.

For the accompanying apparel, textured prints add a tactile detail to items like a sherpa jacket and sweatpants, while Pokémon graphics are featured across an assortment of cotton T-shirts, relaxed crews, and hoodies. Lastly, accessories are included in the form of collaborative beanies and messenger bags.

In addition, an exclusive capsule collection from the PUMA x Pokémon collaboration - featuring RS-X Pikachu trainers and select apparel, footwear, and accessories - will be available at Foot Locker and Pokémon Center, the premier online destination for official high-quality Pokémon merchandise in the US, Canada, and UK.

Partnership Opportunity:
The Pokemon Company International/Classic Characters
Company:
The Pokémon Company International
Partner/Category:
PUMA and Foot Locker and Niantic /Fashion
Timing:
November 2022
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
AR / VR
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2022-11-30
Last Modified on:
2022-12-01
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