Partnership:

The Pokémon Company International and Sun-Maid

Description:
Sun-Maid Growers of California, the farmer-owned cooperative behind one of America's most trusted food brands, has joined with The Pokémon Company International to launch Pokémon-licensed raisin 6-packs just in time for the back-to-school season. The special packaging features the beloved Pokémon Pikachu on Sun-Maid's iconic "little red box," a trusted favorite in lunchboxes for generations.

The special Pokémon and Sun-Maid package design is available on Sun-Maid California sun-dried raisin six-pack cartons now while supplies last at major retailers and online.

Sun-Maid raisins are a healthy, whole fruit snack with zero grams of added sugar*. The Pokémon-themed raisin 6-packs make a fun addition to any school snack or lunch, are perfect for Pokémon and animation fans, and people seeking a healthier snack option at home or on the go.
"Sun-Maid has been part of lunchboxes for generations and remains a snack parents can feel good about. This is a great example of how we keep that legacy relevant, combining the goodness people expect from Sun-Maid with an experience that brings extra excitement to everyday snack time," said Steve Loftus, CEO of Sun-Maid Growers of California. "This special Pikachu packaging is especially iconic given this year is Pokémon's 30th anniversary. It is a bold, fun snack option that also builds on Sun-Maid's trusted legacy with fans of all ages."

Founded more than a century ago, Sun-Maid is a timeless and trusted name in healthy snacking known for real, simple ingredients, and products that deliver great taste and joy in every bite. Celebrating 30 years this year, Pokémon is a global phenomenon loved by fans of all ages. The partnership enables fans of both brands to show off their passion for Pokémon while enjoying a healthy snack option.

* Not a calorie reduced food. See nutrition panel for sugar and calorie content.
Partnership Category:
Gaming & Esports
Company:
The Pokémon Company International
Partner/Category:
Sun-Maid /CPG
Timing:
August 3rd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Other
POP Display / End Cap / Shelf-Talker
Media Elements:
Blogs
Direct Marketing
Online
Social Media
Created On:
2026-08-17
Last Modified on:
2026-08-20
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