Partnership:

The Pokémon Company International and tonies

Description:

Tonies is partnering with The Pokémon Company International to bring Pokémon to the Toniebox. The collaboration includes a special edition "Lightning Yellow" Toniebox 2, inspired by Pikachu, along with four new Pokémon Tonies figures: Pikachu, Bulbasaur, Charmander, and Squirtle. Each figure leads kids through its own audio-first story, from Pikachu's tales of friendship and bravery to Squirtle's water-themed lessons on teamwork.

Tonies CEO Tobias Wann said, "Our iconic Toniebox is instantly recognizable by kids, and so is Pikachu. To celebrate our partnership with Pokemon, we are thrilled to bring both together."

The launch continues tonies' focus on screen-free, audio-first play for kids, pairing a globally recognized franchise with the durable, tumble-proof Toniebox design.

Partnership Category:
Gaming & Esports
Company:
The Pokémon Company International
Partner/Category:
tonies /Toys
Timing:
August 3rd Quarter 2026
Target:
Male
Female
Family
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
Licensed Product
On Pack
Other
POP Display / End Cap / Shelf-Talker
Media Elements:
Blogs
Direct Marketing
Online
Social Media
Created On:
2026-08-20
Last Modified on:
2026-08-25
Tuck

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