Partnership:

THE POLAR EXPRESS and Kraft

Description:

Warner Bros. Pictures and Kraft Foods teamed to promote the theatrical release of THE POLAR EXPRESS. Kraft Foods offered THE POLAR EXPRESS Train Adventure game online at www.postopia.com. Also, customers who purchased specially marked boxes of Post kids cereals received special codes for the online game. By entering the codes online, customers could unlock all levels of THE POLAR EXPRESS Train Adventure game.

Partnership Opportunity:
THE POLAR EXPRESS/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Kraft /CPG
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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