Partnership:

THE POLAR EXPRESS and Kraft

Description:

Warner Bros. Pictures and Kraft Foods partnered to launch the "Gift of a Lifetime" sweepstakes, promoting THE POLAR EXPRESS in theaters Nov. 10. From Oct. 11, 2004 through Feb. 10, 2005, people who registered with Kraftfoods.com were given a chance to win a grand prize of receiving $5,000 every year.

Partnership Opportunity:
THE POLAR EXPRESS/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Kraft /CPG
Timing:
October 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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