Chicken of the Sea had the exclusive opportunity to integrate into Price is Right’s iconic Showcase Showdown!

Broadcasted in 2014, this integration seamlessly brought Chicken of the Sea messaging into the classic game show though visual execution, including showcase prizing and a guest appearance from Chicken of the Seas’ very own mermaid, Catalina!

 Goals:

Chicken of The Sea was looking for Price is Right to amplify two key messages: their 100th anniversary as the leader in sustainable seafood in the US as well as the product launch of their new Salmon Pouches.

On Air Execution:

Chicken of the Sea brand was integrated into the second “sea themed” Showcase presentation, featuring their mascot, Catalina, as the Showcase model!

Chicken of the Sea provided a selection of seafood for a family for a year.