Description:
Broadcast in 2014, the Liquid Plumr brand was brought exclusively to The Price is Right in a fun, exciting way!
This integration featured Liquid Plumr in the iconic Price is Right game Cliffhangers, and as an added bonus Liquid Plumr’s very own Hunky Plumr was organically woven throughout the episode as a guest model, highlighting the brands goals and messaging!
In Show Executions
- Visual of the Liquid Plumr product line of 7 products was featured during the Cliffhangers game as part of a prize-a collection of products to service all of the winner’s household needs.
- Liquid Plumr logo was featured during product visual.
- Brand Ambassador, Hunky Liquid Plumr, was featured in a one-bid, 1 game & 1 showcase.
Partnership Opportunity:
Company:
Fremantle
Partner/Category:
Liquid-Plumr /Household
Timing:
2014
Target:
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Online
Product Placement
Social Media
Influencers / Brand Ambassadors
Product Placement
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2017-01-04
Companies Involved
Fremantle
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