Partnership:

THE PURSUIT OF HAPPYNESS and Sony Style

Description:
Sony Pictures and Sony Style teamed up to promote the theatrical release of THE PURSUIT OF HAPPYNESS. ""The Pursuit of Happyness Sweepstakes"" grand prize was one (1) Sony Vaio® FJ Series Notebook Computer (Model VGN-FJ290) and one (1) $1,000 Sonystyle.Com Gift Card. Approximate Retail Value of Grand Prize: $2,129.98. Promotion ran November 7-December 29, 2006. Consumers entered online.
Partnership Opportunity:
THE PURSUIT OF HAPPYNESS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Sony Style /Tech
Timing:
December 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Sony Pictures Entertainment
Tuck

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