Partnership:

The Queen's Gambit and Jon & Vinny's

Description:

Netflix partnered with popular local pizza chain Jon & Vinny's on a promotion celebrating THE QUEEN'S GAMBIT.

The partnership was put together as part of Netflix's For Your Consideration Emmy campaign for the streaming limited-series. Netflix worked with Jon & Vinny's to create and distribute custom pizza boxes promoting the show.

From June 10 through June 13, every Jon & Vinny's pizza ordered across its Fairfax and Brentwood Los Angeles locations came in a cardboard box that had been redesigned into chess boards. 

Each green and white cardboard box included a 32-piece black and white plastic chess set in a THE QUEEN'S GAMBIT bag. The bags also included a tag featuring series star Anya Taylor-Joy on the front with a QR code on the back which linked to THE QUEEN'S GAMBIT FYC site.

Partnership Opportunity:
The Queen's Gambit/Streaming
Partner/Category:
Jon & Vinny's /Dining
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Created On:
2021-07-27
Last Modified on:
2021-08-02
Companies Involved
Tuck

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