Partnership:

THE ROCKETEER and Mars Inc.

Description:

Disney and M&M Mars partnered to promote the theatrical release of THE ROCKETEER. With the purchase of 6 M&M Mars products, consumers had a chance to receive THE ROCKETEER poster and a chance to win an authentic ROCKETEER aviator jacket.

Partnership Opportunity:
THE ROCKETEER/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Mars Inc. /CPG
Timing:
May 2nd Quarter 1991
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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