Partnership:

The Rolling Stones and Keurig

Description:

Keurig partnered up with iconic rock music band The Rolling Stones for a limited edition coffee kit that brings together the worlds of caffeine and rock’n’roll.

The special set, named after the group’s hit song “Start Me Up,” included a custom designed version of the new K-Iced Brewer, iced coffee tumbler and “Start Me Up” coffee blend K Cup pods.

Featured on all the special items is The Rolling Stones’ legendary lips and tongue logo alongside an eye-catching psychedelic typeface for the “Start Me Up” and “The Rolling Stones” logo graphics.

Also included in the kit was a translucent iced coffee tumbler and K-Cup pods featuring the same design motifs as the K-Iced Brewer. The “Start Me Up” coffee blend for the K-Cup pods were specially made in partnership with The Rolling Stones – it features a nutty roast with hints of strawberry, perfect for brewing over ice. “We’re thrilled to be branching into the iced coffer space with Keurig” Said The Rolling Stones. ” We’ve collaborated to bring this limited edition product to life and give fans a new way to fuel their day.”

Keurig users can also access a special Spotify playlist which includes songs specifically selected by the band for helping kickstart your day, all while drinking a “Start Me Up” iced coffee brewed by Keurig.

Partnership Opportunity:
The Rolling Stones/Music
Company:
Universal Music Group And Brands
Partner/Category:
Keurig /Household
Timing:
June 2023
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Online
Social Media
Created On:
2023-05-30
Last Modified on:
2023-06-29
Nicole W
Nicole W Sr. Manager, Brand Partnerships Universal Music Group And Brands
Tuck

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