Partnership:

The Royals and Tinder

Description:

E! Entertainment Television together with Tinder have partnered to promote THE ROYALS premiere with a special app function featuring Prince Liam’s mobile dating profile.

Prince Liam, played by William Moseley on the original series, will have a real Tinder profile, complete with his photos (pictured) and interests, during the week leading up to Valentine’s Day, as part of the unpaid partnership between the cable net and the app.

Users of Tinder, a matchmaking mobile app for women 18 and older, who “swipe right” on Prince Liam will match up with him, resulting in a personal message from “The Royals” prince, followed by footage from the series. The promo features a unique level of interactivity and engagement for the app.

Season one premieres March 15 on E!

Partnership Opportunity:
The Royals/Television
Company:
E! Entertainment Television
Partner/Category:
Tinder /Online
Timing:
February 2015
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-02-23
Companies Involved
E! Entertainment Television
Tuck

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