Partnership:

THE SECRET LIFE OF PETS 2 and Drybar

Description:

Universal Pictures partnered with salon chain Drybar for a promotion celebrating the release of THE SECRET LIFE OF PETS 2 in theaters.

The collaboration, Barkbar, allowed Drybar clients and their pets to access the salon's hair-straightening services free of charge. The partnership allowed the services usually reserved for human customers to be extended to pets in celebration of the film.

The partnership took place at two Drybar locations: New York City’s Bryant Park and Los Angeles’ West Hollywood. Both locations had a team of dog groomers onsite. The Barkbar promotion took place on June 3 in New York and June 5 in Los Angeles. All appointments were booked online and were complimentary.


https://laoffice.com

Partnership Opportunity:
THE SECRET LIFE OF PETS 2/Theatrical
Company:
Universal Pictures
Partner/Category:
Drybar /Health & Beauty
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-06-19
Companies Involved
Tuck

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