Description:
Universal Pictures and Illumination partnered with Progressive to celebrate the theatrical release of THE SECRET LIFE OF PETS 2.
The partnership targeted pet-owners with a message t "Protect Your Pets" using Progressive insurance.
The partnership consisted of a TV Spot in which THE SECRET LIFE OF PETS 2 animated characters watched a live-action Progressive ad on their owners' TV.
Partnership Opportunity:
THE SECRET LIFE OF PETS 2/Theatrical
Company:
Partner/Category:
Progressive /Financial & Insurance
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
TV Spot
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-07-17
Companies Involved
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