Universal Pictures and Illumination partnered with Tile to celebrate the release of THE SECRET LIFE OF PETS 2 in theaters.

Universal and Tile came together for a multi-faceted partnership in which fans could purchase Tile combo packs which were bundled with THE SECRET LIFE OF PETS 2 bonus prizes.

Fans who were purchased the Tile Mate or Slim products also received 2 free THE SECRET LIFE OF PETS 2 decals to customize their Tiles with 4 distinct decals available. Additionally, fans who purchased the Pro Black or Pro Combo Tile packs got a free Fandango promo code that was good for one movie ticket to see THE SECRET LIFE OF PETS 2.

The partnership also consisted of the Pet Superpower Sweepstakes. The sweepstakes offered a grand prize of a trip for 4 to the premiere of THE SECRET LIFE OF PETS 2 including travel expenses along with 4 Tiles with 4 pet decals. Fans entered by going to Twitter, Facebook or Instagram and sharing their pet's superpower along with the hashtag #TileXTheSecretLifeOfPets2Sweepstakes. 

The partnership was further promoted with branded content on Tile's App featuring characters from the film.