Partnership:

The Secret Life of Pets and Big Heart Pet Brands

Description:

Universal | Illumination joinced Big Heart Pet Brands, makers of Milk-Bone and Pup-Peroni, to celebrate the theatrical release of THE SECRET LIFE OF PETS with "THE SECRET LIFE OF PETS Dog Snacks Prize Pack." Consumers were given several ways to enter, like folowing @PetsMovie on Twitter, for the chance to win a pet prize pack that included a keychain, buttons and tennis balls as well as assorted Milk-Bone and Pup-Peroni products. The company also created a line of movie-themed pet treats exclusively for PetSmart.

Partnership Opportunity:
The Secret Life of Pets/Theatrical
Company:
Universal Pictures
Partner/Category:
Big Heart Pet Brands /Pets
Timing:
May 2nd Quarter 2016
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
On Pack
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Tuck

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