Partnership:

The Secret Life of Pets and Chrysler

Description:

Chrysler teamed up with Universal Pictures | Illumination for the theatrical release of THE SECRET LIFE OF PETS with the “Ultimate Family Sweepstakes.” To enter, participants Tweeted a video featuring Seth Meyers and his dog, Frisbee, and used the hashtag #pacificapetssweepstakes. The winners received either a Fandango promotional code for 2 tickets to the movie or a prize pack, including movie t-shirts and character key chains. A sneak peek of the movie was shown on Late Night with Seth Meyers

Partnership Opportunity:
The Secret Life of Pets/Theatrical
Company:
Universal Pictures
Partner/Category:
Chrysler /Automotive
Timing:
April 1st Quarter 2016
Target:
Male
Female
Teens
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-07-11
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.