Partnership:

Universal Pictures and Comcast

Description:

Universal | Illumination partnered with Comcast's Xfinity Home to celebrate the release of THE SECRET LIFE OF PETS. Wonder what your pets do all day? Comcast may just have answered with their integrated marketing campaign for their Xfinity Home product. The campaign featured a custom animated TV Spot demonstrating their home security and automation capabilities, giving a glimpse into the secret lives of pets. Xfinity hosted a site with official trailers and videos also hosted a special reception and advance screening of the film in select markets July 6, 2016.

Partnership Opportunity:
/Theatrical
Company:
Universal Pictures
Partner/Category:
Comcast /Tech
Timing:
2nd Quarter 2016
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Tuck

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