Partnership:

Universal Pictures and GoPro

Description:

Universal Pictures | Illumination and GoPro partnered to celebrate the premiere of THE SECRET LIFE OF PETS by releasing an exclusive sneak peek of the short film "GoPro: THE SECRET LIFE OF PETS" and inviting people to see the world through pets' eyes. A teaser from the short film debuted on Saturday, June 11th at the GoPro Mountain Games Vail 2016 event. Featuring characters from the animated comedy, the short showed how a GoPro video can inspire everyone--from humans to our furry friends--to learn new tricks. A shot at the end, featuring the film's animated cast huddled around a laptop, also showed off GoPro's editing (so easy to use, even your dog can do it!) The partnership was promoted online, via YouTube and Facebook

Partnership Opportunity:
/Theatrical
Company:
Universal Pictures
Partner/Category:
GoPro /Tech
Timing:
2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Tuck

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