Partnership:

The Secret Life of Pets and McDonald's

Description:

Universal Pictures and McDonald's partnered for the theatrical release of THE SECRET LIFE OF PETS. Happy Meals offered different characters from the movie as prizes, characters from the movie were printed on kids milk containers, P.O.P. displays of the toys were present at all participating locations, and interactive coloring sheets and videos were featured on the official Happy Meal website, where fans could scan their prize toys to unlock games.

Partnership Opportunity:
The Secret Life of Pets/Theatrical
Company:
Universal Pictures
Partner/Category:
McDonald's /Dining
Timing:
June 2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Standee
Media Elements:
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-07-15
Companies Involved
Tuck

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