Partnership:

The Secret Life of Pets and Mott's

Description:

Universal Pictures and Mott's teamed up to promote the theatrical release of THE SECRET LIFE OF PETS. Various Mott's products, including juice boxes and apple sauce pouches included characters from the film. Additionally, with the purchase of specially marked Mott's products, fans could earn movie tickets through Fandango. The partnership was promoted via the Mott's website.

Partnership Opportunity:
The Secret Life of Pets/Theatrical
Company:
Universal Pictures
Partner/Category:
Mott's /CPG
Timing:
2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Promotional Elements:
On Pack
Discount / Special Offer / Promo Code
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2016-07-16
Companies Involved
Tuck

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