PetSmart and Universal Pictures | Illumination teamed up for the theatrical release of THE SECRET LIFE OF PETS with a collection of pet products. The exclusive PetSmart product collection included pet apparel such as the iconic ruffle-skirted dress worn by Gidget (Jenny Slate), hoodies, slogan tees, plush and rope, squeaker toys, and cat/dog beds featuring more characters, like Duke (Eric Stonestreet). Also featured were: a curated collection of “Top PetSmart Picks” – a list of PetSmart favorites as picked by the main characters in the movie and exclusive-to-PetSmart line of movie-themed pet treats made by Big Heart Pets, the company behind Milk-Bone® dog biscuits.