Description:
Universal Pictures | Illumination and and Realtor.com partnered to promote the theatrical release of THE SECRET LIFE OF PETS. Pet enthusiasts were encouraged to submit videos of their furry friends imitating different scenes from the movie. "Pets At Home Casting Call" also offered a special treat for the first 100 entries and a chance to be featured on the Realtor.com website.
Partnership Opportunity:
Company:
Partner/Category:
Realtor.com /Television
Timing:
2nd Quarter 2016
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Online
Social Media
TV Spot
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
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