Partnership:

THE SECRET LIFE OF WALTER MITTY and Delta Air Lines

Description:
20th Century Fox Filmed Entertainment teamed up with Delta Air Lines for the theatrical release of THE SECRET LIFE OF WALTER MITTY. 20th Century Fox offered Delta customers an exclusive six-minute sneak peek of the film prior to its premiere in theaters Dec. 25, 2013, as well as a chance to win SkyMiles. In addition to the sneak peek, the December issue of Sky magazine featured Ben Stiller on the cover and within the issue. Visitors to Delta's Facebook page between December 4-27 had the chance to win SkyMiles through the "Stop Dreaming and Start Doing" sweepstakes. Delta Vacations also provided the grand prize for the "Walter Mitty Photo Experience" on Shutterfly.com. THE SECRET LIFE OF WALTER MITTY released in theaters December 25, 2013. http://www.prnewswire.com/news-releases/delta-partners-with-20th-century-fox-for-upcoming-film-the-secret-life-of-walter-mitty-234648491.html
Partnership Opportunity:
THE SECRET LIFE OF WALTER MITTY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Delta Air Lines /Travel
Timing:
December 4th Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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