20th Century Fox and Jeep partnered for the theatrical release of THE SECRET LIFE OF WALTER MITTY by creating "The Stunts of Mitty," content with the Cherokee SUV. They created a 60 second spot featuring footage from the movie and the Cherokee, directing viewers to visit Jeep's YouTube channel to see "Stunts of Mitty." National CineMedia distributed the content to Regal, AMC and Cinemark as well as their online and mobile partner sites. There was video placement on IMDB, home page roadblocks and takeovers and banners, and Jeep promoted the content on Facebook, Twitter and it's blog. THE SECRET LIFE OF WALTER MITTY released in theaters December 25, 2013. http://www.mediapost.com/publications/article/214277/ncm-helps-jeep-dream-big-with-walter-mitty.html