Partnership:

THE SECRET LIFE OF WALTER MITTY and Shutterfly

Description:
20th Century Fox Filmed Entertainment partnered with Shutterfly for the theatrical release of THE SECRET LIFE OF WALTER MITTY. Shuuterfly featured the film with a national search for photos that exemplified the essense of life via an online micro site and an online competition. Participants visited www.shutterfly.com/waltermitty and shared their photos in three month-long entry phases; Travel, Dreams and Adventure. Three top images were chosen from each phase, making it to the semi-finals and eventually a finalist round where a panel of judges voted for the winning photo. The winner received professional photography equipment from Fuji Film and a chance to travel the world with Delta Vacations, enabling the winner to further realize the dream of capturing their life’s travels and dreams through photography. THE SECRET LIFE OF WALTER MITTY released in theaters December 25, 2013. http://collider.com/the-walter-mitty-photo-experience-shutterfly/#jsizgmXdSVGUWeAM.99
Partnership Opportunity:
THE SECRET LIFE OF WALTER MITTY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Shutterfly /Online
Timing:
December 4th Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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