Partnership:

THE SIMPSONS and Adidas

Description:

The Simpsons partnered with German footwear and fashion brand Adidas and created a shoe inspired by the show's iconic fast food chain Krusty Burger.

The shoe's colorway was based off the Krusty Burger color scheme and consisted of multicolored overlays including pink, green, and brown hues reminiscent of the restaurant’s exterior. The design continues with a chenille heel counter, blue lace jewels attached to the white shoelaces, co-branded insoles, a white foam midsole, and a gum rubber outsole.

The Krusty Burger is part of the Adidas' Three Stripes' A-ZX series. The series is centered around a 26 shoe release celebrating Adidas' legacy with each release being represented by a a;phabetical letter.

This Simpson insired ZX 10000 shoe is represented by the letter K which can be found on the soles tread.

After the success of The Krusty Burger shoe, The Simpsons worked with Adidas to reimagine another ZX model.

 

Partnership Opportunity:
THE SIMPSONS/Television
Partner/Category:
Adidas /Fashion
Timing:
February 1st Quarter 2021
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Collectible
Premiums / Giveaways
Media Elements:
Direct Marketing
Email
Mobile
Online
Social Media
Created On:
2021-02-10
Last Modified on:
2021-05-12
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.