Partnership:

The Simpsons and Lego

Description:

20th Century Fox and Lego teamed up in a big way to celebrate the 25th anniversary of The Simpsons. It started on February 1st, when Lego released construction sets based on the popular landmarks and characters of The Simpsons universe. To add even more excitement to this amazing collaboration, Lego and The Simpsons teamed up again in May 2014 for a fully Lego-ized episode of the show. The collaboration lasted from February 2014 to May 2014. http://www.prnewswire.com/news-releases/the-lego-group-announces-partnership-with-twentieth-century-fox-consumer-products-to-launch-lego-and-the-simpsons-branded-merchandise-239299411.html

Partnership Opportunity:
The Simpsons/Television
Partner/Category:
Lego /Toys
Timing:
February 1st Quarter 2014
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-08-12
Companies Involved
Tuck

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