From July 15-September 30, 2003, Yoo-Hoo is sponsoring the “Go Back To School with THE SIMPSONS” sweepstakes that offers a grand prize winner a ’04 Volkswagen Eurovan painted school bus yellow and decorated with SIMPSONS’ accessories like air fresheners and doormats. The sweepstakes will be highlighted on 20 million packages of Yoo-Hoo that will feature original artwork of various characters. Supported with radio ads in 12 markets. Additionally consumers can send $2 for shipping and UPC symbols to obtain a “Springfield Elementary Notebook” designed to look as if it belonged to Bart.