Partnership:

The Simpsons and Yoo-Hoo

Description:

From July 15-September 30, 2003, Yoo-Hoo is sponsoring the “Go Back To School with THE SIMPSONS” sweepstakes that offers a grand prize winner a ’04 Volkswagen Eurovan painted school bus yellow and decorated with SIMPSONS’ accessories like air fresheners and doormats. The sweepstakes will be highlighted on 20 million packages of Yoo-Hoo that will feature original artwork of various characters. Supported with radio ads in 12 markets. Additionally consumers can send $2 for shipping and UPC symbols to obtain a “Springfield Elementary Notebook” designed to look as if it belonged to Bart.

Partnership Opportunity:
The Simpsons/Television
Partner/Category:
Yoo-Hoo /CPG
Timing:
3rd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-08-12
Companies Involved
Tuck

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