20th Century Fox Consumer Products and YouTube collaborated on THE SIMPSONS. YouTube rolled out a new commercial starring the characters from the animated series, in which Homer was seen using YouTube video ads to boost his snow-plow business, Mr. Plow. The spot started off by featuring footage from the original episode, but when Homer's business fell on hard times, Lisa Simpson jumped on YouTube and signed him up for the TrueView advertising program. The point, on which Google elaborated in a new blog post, was that YouTube isn't just for big-budget marketers—it can help small and medium-size businesses as well.