Coach is collaborating with Electronic Arts to bring a co-created, open-access designer collection to The Sims 4. Starting Jan. 13, players can find in-game items from Coach’s ready-to-wear line as well as the brand’s iconic bags.

The collaboration brings Coach’s ethos of self-expression into The Sims 4‘s gaming community. Players can create new styles using nine different items, each featuring unique prints and color variants. The Coach Trunk ‘Heirloom Object’ brings pre-styled outfits that elicit specific moodlets for Sims. The Tabby and Brooklyn bags make an appearance as decorative objects in Build Mode, allowing players to decorate their interiors with Coach’s signature style.

Tabby and Brooklyn bags appear as decorative objects in Build Mode. The collection brings nine wearable items to 'The Sims 4. Players can find pre-styled outfits in the Coach Trunk 'Heirloom Object.

Tabby and Brooklyn bags appear as decorative objects in Build Mode.

The collection brings nine wearable items to 'The Sims 4.

The Sims 4 joins Coach’s gaming outreach program, which expands its “The Courage to Be Real” purpose. This collaboration follows recent video game activations, including NBA 2K26, Roblox, and ZEPETO. Coach continues to explore digital spaces as a canvas for self-expression and to extend the brand’s history of storytelling.

To learn more about The Sims 4, visit ea.com/thesims4.