Partnership:

The Sims 4 and Snapchat

Description:

Electronic Arts partnered with Snapchat for a THE SIMS 4 promotion. As people were forced to stay in their homes due to coronavirus precautions, EA and Snapchat collaborated on how to engage people while they were on lockdown.

The partnership consisted of a nationwide co-branded campaign on Snapchat for THE SIMS 4. The campaign included a Snapchat augmented reality lens that allowed Snapchat users to decorate their photos with digital images from the game.

Partnership Opportunity:
The Sims 4/Gaming & Esports
Company:
Electronic Arts (EA)
Partner/Category:
Snapchat /App
Timing:
March 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-22
Companies Involved
Electronic Arts (EA)
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