Partnership:

THE SMURFS 2 and Beeline

Description:

Sony Pictures Entertainment partnered with Beeline to update The Smurfs Village application to promote THE SMURFS 2. In The Smurfs Village 1.4.0, players were able to experience some of the scenes that were featured in the film. The most noticeable change in the game was the Parisian decorations. An added setting was the Eiffel Tower and the Parisian style movie theater where players went in to unlock a special tribute to THE SMURFS 2. In addition to the new settings, the game featured new quests from new trainer Smurfs: Handy, Doctor and Cook, a birthday hut customization, and a new Smurfy Wonder. The game also featured a segment called THE SMURFS 2: The Naughties, where players were able to view the new characters from THE SMURFS 2. THE SMURFS 2 lit up the big screen on July 31st, 2013.

Partnership Opportunity:
THE SMURFS 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Beeline /
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-11
Companies Involved
Sony Pictures Entertainment
Tuck

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