Partnership:

THE SMURFS 2 and Best Western

Description:
Sony Pictures Entertainment partnered with Best Western Italy to promote the film, THE SMURFS 2. From June 10th to October 31st,2013, Best Western Italy`s Hotel Kids were decorated in blue to transport children into the magical world of the Smurfs. The Smurfs Rooms were furnished with Smurf beds, gadgets from the Smurfs and a 10% discount. If a customer reserved online, they selected Promotion Smurfs to get the discount. THE SMURFS 2 was released in theaters on July 31st, 2013.
Partnership Opportunity:
THE SMURFS 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Best Western /Travel
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Family
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-03-28
Companies Involved
Sony Pictures Entertainment
Tuck

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