Partnership:

THE SMURFS 2 and Crocs

Description:
Sony Pictures Entertainment partnered with Crocs to create Jibbitz Smurfs Shoe Charms for the summer flick, THE SMURFS 2. Promoted online and in-store, Crocs created shoe charms featuring three characters from the movie. The three characters were Smurfette, Brainy Smurf, and Papa Smurf. Each were sold for $3. THE SMURFS 2 stepped onto the big screen on July 31st, 2013.
Partnership Opportunity:
THE SMURFS 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Crocs /Fashion
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-03-28
Companies Involved
Sony Pictures Entertainment
Tuck

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