Partnership:

THE SMURFS 2 and Goldie Marketing

Description:
Sony Pictures Entertainment partnered with Goldie Marketing for the film, THE SMURFS 2. To promote to the younger audience, Goldie Marketing created radio controlled toy vehicles featuring the Smurfs. Smurfette drove a Leaf Coupe, Vanity was in a Bug Buggy, and Papa Smurf had an Old Jalopy. THE SMURFS 2 zoomed into theaters on July 31st, 2013.
Partnership Opportunity:
THE SMURFS 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Goldie Marketing /Toys
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-03-28
Companies Involved
Sony Pictures Entertainment
Tuck

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